Thursday, May 15, 2014

Riding 101 - How To Get A Sponsor Today

Every year hundreds of riders look for sponsorship so they can become part of forthcoming competitions. Equestrianism or riding is a very expensive sport so it’s understandable why riders need the help of sponsoring companies.
 
These days,most companies have become more prudent in choosing riders to represent their brands. They want to make the most out of their sponsorship. Therefore, they are most likely to sponsor riders who can assure a huge return of investment for them. This makes it even harder for many riders out there to survive the battle of sponsorship.

While getting a riding sponsor is difficult, it is doable. To start off, you must know how to do it correctly. There will be a number of obstacles along the way and so your determination to acquire a sponsorship must be rock solid as well.

Be outstanding. What makes you different from other riders out there? You must be able to stand out in the field. Companies want endorses whoare extremely skilled because they are also likely to be popular and can therefore more easily promote their products and services. If you aren’t at the top of your game, consider reviewing your profile and your horse's profile instead for interesting points. Both of you might have a unique story that can appeal to companies with very specific target market.

Do not focus on financial support. There are companies that offer free products and services rather than monetary help. Do not close your doors to this type of sponsorship. Free products and services can help you save.

Walk your talk. If you say you like and use a certain brand, make sure that it is true. Pretense promotion can leave you empty-handed in the end. Approach companies offering the products and services you truly patronise.

A Horse Rider
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